Capillary Data Science

Strategies for Retaining New Customers — Designing Lifecycle Campaigns

Treating Imbalanced Data for Model Building

1. Introduction

Identify Customer Lapsation in Retail Sector — A Data-Driven Approach

Product Analysis -Understanding Product Purchasing Patterns in Retail Brands

Precision or Recall: Which one to choose for the advanced retail analytics model.

Price Elasticity of Demand in Indian Apparel Retail Industry

RFM Analysis: An Effective Customer Segmentation technique using Python

RFM analysis enables…

K — Means Clustering for Customer Classification

A Deep-Dive into creating a Customer Single View