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Strategies for Retaining New Customers — Designing Lifecycle Campaigns

Strategies for Retaining New Customers — Designing Lifecycle Campaigns

What is Customer Retention?
Go to the profile of Umesh Reddy
Umesh Reddy
Treating Imbalanced Data for Model Building

Treating Imbalanced Data for Model Building

1. Introduction
Go to the profile of Preeti pandey
Preeti pandey
Identify Customer Lapsation in Retail Sector — A Data-Driven Approach

Identify Customer Lapsation in Retail Sector — A Data-Driven Approach

Go to the profile of Shreya Sagar
Shreya Sagar
Product Analysis -Understanding Product Purchasing Patterns in Retail Brands

Product Analysis -Understanding Product Purchasing Patterns in Retail Brands

Go to the profile of Samarth Saxena
Samarth Saxena
Precision or Recall: Which one to choose for the advanced retail analytics model.

Precision or Recall: Which one to choose for the advanced retail analytics model.

Hi There, We all (By all I mean the ones who are working in the analytics domain: P) have come across these two terms: Precision and…
Go to the profile of Rajat Munjal
Rajat Munjal
Price Elasticity of Demand in Indian Apparel Retail Industry

Price Elasticity of Demand in Indian Apparel Retail Industry

Go to the profile of Rashmeet Muchhal
Rashmeet Muchhal
RFM Analysis: An Effective Customer Segmentation technique using Python

RFM Analysis: An Effective Customer Segmentation technique using Python

RFM analysis enables personalized marketing, increases engagement, and allows you to create specific, relevant offers to the right groups…
Go to the profile of Anand Singh
Anand Singh
K — Means Clustering for Customer Classification

K — Means Clustering for Customer Classification

Analysing data along with generating future insights is the new way to grow a business. K-Means algorithm is one such technique to cluster…
Go to the profile of Sanjoli Chauhan
Sanjoli Chauhan
A Deep-Dive into creating a Customer Single View

A Deep-Dive into creating a Customer Single View

It is estimated that around 2.5 Quintilian bytes of data is created each day. This is an enormous number, which can be utilized by…
Go to the profile of Samarth Saxena
Samarth Saxena
Understanding Your Customers

Understanding Your Customers

A Primary Approach to Customer Segmentation
Go to the profile of Shreya Sagar
Shreya Sagar
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