Cappasity Blog

Brands are increasingly turning to immersive technology to create memorable pop-up store experiences. Blending interactive and innovative…

AI has been a hot topic in recent years. And its popularity looks set to rise, with brands and marketers keen on boosting sales and…

The holiday shopping season is just around the corner, with retailers gearing up for another record-breaking year. Analysts at eMarketer…

Recent studies have shown that online shopping conversion rates average between 2.5% to 3%. This compares with the 20% to 40% recorded for…

Spatial computing, which includes augmented reality (AR), virtual reality (VR), and mixed reality (MR), is revolutionizing how we interact…

Recent research shows that customer experience (CX) leaders prioritize their customers over competitors when making investment decisions…

In an industry where fit, feel, and appearance are paramount, the inability to physically try on items before purchase has led to a culture…

The car-buying experience has undergone a significant transformation in recent years. Now more than ever, success depends on the automotive…

There’s been immense growth in the adoption of modern technologies to enhance operations and customer experiences in the insurance sector…

Research from eBay reveals that 59% of international consumers have purchased “pre-loved” (second-hand) goods in the past year. And over…

Your next event must make a lasting impact if it’s to truly elevate your brand, drive leads, and forge lasting customer connections. This…

Engaging content plays a pivotal role in a company’s marketing efforts. According to the 9th edition of Salesforce’s State of Marketing…

With the digital advertising landscape becoming more competitive, costly, and constrained by data privacy regulations, marketers are…

Shopping malls and fashion brands have been making increasing use of AR technology for the enhancement of in-store shopping experiences…

First impressions are crucial, with in-store branding being vital to the influence of consumer behavior, brand perceptions, and purchase…

Today’s consumers have higher expectations, prompting brands to create distinctive, immersive, and interactive shopping spaces that foster…

In the dynamic world of fashion, technology is a key asset for retailers looking to outshine their competitors. Let’s uncover some of the…

According to Syndigo’s The State of Product Content 2024 report, product content is hugely influential in guiding consumers’…

In 2024, the jewelry industry is projected to reach a remarkable $310.90 billion, highlighting its enduring appeal. Retailers must adapt to…

The 2024 Glossy eCommerce Summit united top experts in the digital commerce realm. Organized by Glossy, a premier source for fashion and…

The world of luxury technology is ever-changing, with new trends and innovations regularly emerging. Looking to the near future, you can…

According to marketing experts, the focus has recently shifted back from performance marketing to brand-building and awareness-marketing…

Art galleries and museums are continuously evolving and exploring innovative ways of exhibiting art. While traditional art galleries remain…

The intersection of fashion and technology has revolutionized the way brands interact with tech-savvy consumers in today’s rapidly-evolving…