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How fashion brands use holograms to create a wow effect
How fashion brands use holograms to create a wow effect
Fashion brands are constantly seeking innovative ways to captivate and engage their audiences. In this pursuit, the integration of…
Cappasity
May 6
How immersive tech benefits automotive sales
How immersive tech benefits automotive sales
Research conducted by LoopMe reveals that the automotive sales cycle is notably lengthy. A significant portion of US consumers looking to…
Cappasity
May 3
Recent Web3 initiatives in the fashion industry
Recent Web3 initiatives in the fashion industry
An increasing array of brands, ranging from Louis Vuitton to Burberry, Nars, Levi’s, Clinique, Dolce & Gabbana, Gap, and Adidas, have…
Cappasity
May 2
How technology is shaping the future of fashion
How technology is shaping the future of fashion
Fashion technology plays an important role in the apparel and clothing industry, transforming the design, production, and engagement with…
Cappasity
Apr 25
Retailers should focus on customer loyalty and brand awareness
Retailers should focus on customer loyalty and brand awareness
New research from IDC and SAP emphasizes the importance of retailers prioritizing enhancing customer loyalty and brand awareness for…
Cappasity
Apr 22
How immersive tech improves the customers’ shopping journey
How immersive tech improves the customers’ shopping journey
Modern-day shoppers are more focused on experiences than on material possessions. So e-commerce companies must strive to make the online…
Cappasity
Apr 18
Convenience and consistent UX are more important than price for many consumers
Convenience and consistent UX are more important than price for many consumers
US consumers see factors such as convenience and UX consistency as being more important than price when it comes to making a purchase…
Cappasity
Apr 15
How technology defines the future of fashion
How technology defines the future of fashion
Thanks to the accelerating effect of technology, today’s fashion moves faster than ever. Let’s look at the hottest technologies that you…
Cappasity
Apr 11
AI is expected to improve marketing strategies
AI is expected to improve marketing strategies
According to a report from the Conference Board, CEOs have high expectations when it comes to the marketing benefits of AI. Many are…
Cappasity
Apr 8
How immersive tech benefits marketing teams
How immersive tech benefits marketing teams
Immersive technology is revolutionizing the way marketing teams engage with their audiences. In this article, we’ll explore the myriad…
Cappasity
Apr 5
AI-powered personalization is the most impactful trend of 2024
AI-powered personalization is the most impactful trend of 2024
AI-powered personalization looks set to be the standout trend of 2024, as highlighted in the latest annual report by RSW/US. Let’s take a…
Cappasity
Apr 2
How immersive retail enhances shopping experiences
How immersive retail enhances shopping experiences
Immersive retail is a cutting-edge strategy that utilizes technology to deliver captivating, interactive, and tailored shopping…
Cappasity
Mar 28
How fashion brands provide connected customer experiences with the help of immersive tech
How fashion brands provide connected customer experiences with the help of immersive tech
Stores are no longer just about selling products. They have transformed into spaces where intangible ideas come to life, offering immersive…
Cappasity
Mar 25
How immersive tech improves secondhand shopping in e-commerce
How immersive tech improves secondhand shopping in e-commerce
The European recommerce market was worth 94 billion euros in 2022 and 2023. And it’s expected to grow by 14% in the next three years. With…
Cappasity
Mar 21
How AI transforms the future of retail
How AI transforms the future of retail
The National Retail Federation’s annual conference took place at New York’s Javits Center in January 2024. Attracting international vendors…
Cappasity
Mar 18
How immersive tech helps retailers reduce e-commerce returns
How immersive tech helps retailers reduce e-commerce returns
Recent research has shown the changing nature of e-commerce returns. Last year, a whopping 87% of merchants reported an increase in return…
Cappasity
Mar 14
How to win customer trust with immersive tech
How to win customer trust with immersive tech
Based on a recent study, a growing number of consumers are willing to pay extra for brands they trust. Let’s look through the key findings…
Cappasity
Mar 11
How retailers use immersive shopping experiences in stores
How retailers use immersive shopping experiences in stores
Immersive experiences offer retailers unique advantages over traditional shopping methods: they speed up decision-making, boost sales…
Cappasity
Mar 6
How to improve customer retention in 2024 with cutting-edge technologies
How to improve customer retention in 2024 with cutting-edge technologies
Keeping customers engaged and loyal is a big challenge in today’s competitive market. Yet, some cutting-edge technologies have the power to…
Cappasity
Feb 29
Cappasity allows you to create immersive showrooms for free
Cappasity allows you to create immersive showrooms for free
We’re happy to announce that we’ve released a significant update of the Cappasity platform. Now you can launch your immersive showroom on…
Cappasity
Feb 26
How Cappasity NFTs benefit brands and museums
How Cappasity NFTs benefit brands and museums
Cappasity
Feb 22
Immersive tech helps to meet customers’ high expectations
Immersive tech helps to meet customers’ high expectations
There’s a growing gap between shopper demands and current retailer offerings according to a recent IBM study. Just 9% of consumers are…
Cappasity
Feb 19
Reaching customers will get more expensive in 2024
Reaching customers will get more expensive in 2024
The global adoption of ad-blocking is on the rise according to a recent report, with an estimated 912 million users in the second quarter…
Cappasity
Feb 15
How luxury brands use immersive tech in hyperphysical stores
How luxury brands use immersive tech in hyperphysical stores
Brands within the fiercely competitive fashion industry are reevaluating the role of physical stores in the aim of meeting evolving…
Cappasity
Feb 12
How immersive technologies enhance customer journey in e-commerce
How immersive technologies enhance customer journey in e-commerce
Prioritization of the customer experience has become the key to gaining a competitive edge in today’s ever-evolving world of e-commerce…
Cappasity
Feb 8
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