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Immersive technology will play a crucial role in digital commerce
Immersive technology will play a crucial role in digital commerce
Immersive technology is currently on the brink of widespread adoption. PwC forecasts that immersive commerce will emerge as a key channel…
Cappasity
Jun 3
How brands step into phygital retail
How brands step into phygital retail
Phygital retail allows brands to engage with customers in innovative ways, creating seamless and personalized shopping journeys. Let’s…
Cappasity
May 30
Renovo leverages Cappasity’s 3DShot app for insurance purposes
Renovo leverages Cappasity’s 3DShot app for insurance purposes
Renovo reached out to Cappasity to leverage the 3DShot app for capturing insurance objects. 3DShot has proven itself as an effective and…
Cappasity
May 28
How immersive marketing helps brands to engage customers
How immersive marketing helps brands to engage customers
In today’s fiercely competitive market, brands are pushing boundaries to captivate consumers, aiming to expand their customer base, foster…
Cappasity
May 23
XR market is growing rapidly
XR market is growing rapidly
According to Market.us the Extended Reality (XR) market is likely to jump from $49.6 billion in 2023 to $519.5 billion by 2032. Let’s take…
Cappasity
May 21
How fashion brands use AR to increase customer loyalty
How fashion brands use AR to increase customer loyalty
Augmented reality elevates the retail shopping experience by enabling customers to virtually try on products and see how they fit in their…
Cappasity
May 16
How e-commerce brands can stay competitive with retail market growth in 2024
How e-commerce brands can stay competitive with retail market growth in 2024
According to the National Retail Federation, non-store and online sales will account for almost one-third of total retail sales in 2024…
Cappasity
May 13
How fashion brands use holograms to create a wow effect
How fashion brands use holograms to create a wow effect
Fashion brands are constantly seeking innovative ways to captivate and engage their audiences. In this pursuit, the integration of…
Cappasity
May 6
How immersive tech benefits automotive sales
How immersive tech benefits automotive sales
Research conducted by LoopMe reveals that the automotive sales cycle is notably lengthy. A significant portion of US consumers looking to…
Cappasity
May 3
Recent Web3 initiatives in the fashion industry
Recent Web3 initiatives in the fashion industry
An increasing array of brands, ranging from Louis Vuitton to Burberry, Nars, Levi’s, Clinique, Dolce & Gabbana, Gap, and Adidas, have…
Cappasity
May 2
How technology is shaping the future of fashion
How technology is shaping the future of fashion
Fashion technology plays an important role in the apparel and clothing industry, transforming the design, production, and engagement with…
Cappasity
Apr 25
Retailers should focus on customer loyalty and brand awareness
Retailers should focus on customer loyalty and brand awareness
New research from IDC and SAP emphasizes the importance of retailers prioritizing enhancing customer loyalty and brand awareness for…
Cappasity
Apr 22
How immersive tech improves the customers’ shopping journey
How immersive tech improves the customers’ shopping journey
Modern-day shoppers are more focused on experiences than on material possessions. So e-commerce companies must strive to make the online…
Cappasity
Apr 18
Convenience and consistent UX are more important than price for many consumers
Convenience and consistent UX are more important than price for many consumers
US consumers see factors such as convenience and UX consistency as being more important than price when it comes to making a purchase…
Cappasity
Apr 15
How technology defines the future of fashion
How technology defines the future of fashion
Thanks to the accelerating effect of technology, today’s fashion moves faster than ever. Let’s look at the hottest technologies that you…
Cappasity
Apr 11
AI is expected to improve marketing strategies
AI is expected to improve marketing strategies
According to a report from the Conference Board, CEOs have high expectations when it comes to the marketing benefits of AI. Many are…
Cappasity
Apr 8
How immersive tech benefits marketing teams
How immersive tech benefits marketing teams
Immersive technology is revolutionizing the way marketing teams engage with their audiences. In this article, we’ll explore the myriad…
Cappasity
Apr 5
AI-powered personalization is the most impactful trend of 2024
AI-powered personalization is the most impactful trend of 2024
AI-powered personalization looks set to be the standout trend of 2024, as highlighted in the latest annual report by RSW/US. Let’s take a…
Cappasity
Apr 2
How immersive retail enhances shopping experiences
How immersive retail enhances shopping experiences
Immersive retail is a cutting-edge strategy that utilizes technology to deliver captivating, interactive, and tailored shopping…
Cappasity
Mar 28
How fashion brands provide connected customer experiences with the help of immersive tech
How fashion brands provide connected customer experiences with the help of immersive tech
Stores are no longer just about selling products. They have transformed into spaces where intangible ideas come to life, offering immersive…
Cappasity
Mar 25
How immersive tech improves secondhand shopping in e-commerce
How immersive tech improves secondhand shopping in e-commerce
The European recommerce market was worth 94 billion euros in 2022 and 2023. And it’s expected to grow by 14% in the next three years. With…
Cappasity
Mar 21
How AI transforms the future of retail
How AI transforms the future of retail
The National Retail Federation’s annual conference took place at New York’s Javits Center in January 2024. Attracting international vendors…
Cappasity
Mar 18
How immersive tech helps retailers reduce e-commerce returns
How immersive tech helps retailers reduce e-commerce returns
Recent research has shown the changing nature of e-commerce returns. Last year, a whopping 87% of merchants reported an increase in return…
Cappasity
Mar 14
How to win customer trust with immersive tech
How to win customer trust with immersive tech
Based on a recent study, a growing number of consumers are willing to pay extra for brands they trust. Let’s look through the key findings…
Cappasity
Mar 11
How retailers use immersive shopping experiences in stores
How retailers use immersive shopping experiences in stores
Immersive experiences offer retailers unique advantages over traditional shopping methods: they speed up decision-making, boost sales…
Cappasity
Mar 6
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