CFA III-Reading 7 行為財務學觀念
傳統財務學(rational & efficient):基於新古典neoclassical economics,假設:
a. 決策基於效用理論(utility theory)+不斷更新期望的貝式理論(revise expectations with Bayes formula)
b. 自利(self-interest) & 風險趨避(risk-aversion)
c. 完全資訊且無偏誤解讀(access to perfect information, process unbiasedly)