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We are four
We are four
A month ago we celebrated the fourth birthday of Chapter. It’s a moment that allows us to be a little nostalgic and to realize that some…
Chapter
Feb 25, 2019
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Marketing is specializing itself into irrelevance
Marketing is specializing itself into irrelevance
It’s time to stop the fragmentation of marketing and get back to our true specialization: growing businesses by getting more people to…
Gareth Kay
Feb 7, 2016
The human paradox
The human paradox
In order to be more valuable to humans, brands need to stop trying to be so human
Gareth Kay
Jun 1, 2013
Stop problem solving
Stop problem solving
It’s time to rediscover the lost art of finding better problems to solve
Gareth Kay
Jul 26, 2016
Perfectly Imperfect
Perfectly Imperfect
The pursuit of perfection is slowing marketers down and damaging their ability to build and shape brands that people care about. It is…
Gareth Kay
Jul 10, 2018
The lost art of customer obsession
The lost art of customer obsession
Marketers are increasingly getting stuck in the trap of obsessing about the new, at the cost of obsessing about customers. But customer…
Gareth Kay
May 15, 2018
The Great Disconnect
The Great Disconnect
The tech businesses of Silicon Valley are hiding behind Big Data and as a result, have become disconnected from the lives of real people…
Gareth Kay
May 15, 2018
Collaboration drives relevance
Collaboration drives relevance
Many marketers cling to brands, such as Apple and Nike, to prove that they have cultural impact, but it is often new business models, built…
Gareth Kay
May 15, 2018
More rituals, less routine
More rituals, less routine
In 2017, I was lucky enough to see former Vice President Joe Biden talk. It was a different kind of talk to the ones you usually see…
Gareth Kay
Mar 1, 2018
Three wishes for 2018
Three wishes for 2018
The temptation when writing the first column of the year is to make some predictions about what is going to happen in the coming 12 months…
Gareth Kay
Feb 12, 2018
Change the story
Change the story
Storytelling. One of those words we throw around to try to describe what we do. Sometimes we get carried away with how good a set of…
Gareth Kay
Feb 12, 2018
The ‘C’ Word
The ‘C’ Word
The notion of the importance of “community” in building powerful brands has been around for a long time but has the term now become so…
Gareth Kay
Jul 10, 2018
More rituals, less routine
More rituals, less routine
In 2017, I was lucky enough to see former Vice President Joe Biden talk. It was a different kind of talk to the ones you usually see…
Gareth Kay
Mar 1, 2018
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