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MicroTik und SofTok

MicroTik und SofTok

Die mögliche Akquise von TikTok durch Microsoft ist politische Mafia-Satire. Sie kommt durch unlautere Mittel zustande und wirkt mit Blick…
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OK Boomer!

OK Boomer!

“OK Boomer” ist ein Meme, das eine popkulturelle Distanzierung zur Babyboomer-Generation darstellt. Einer Generation, die mit ihrem…
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Netflix should chill Part II

Netflix should chill Part II

Die nächsten Jahre werden die spannendsten Jahre für die Vermarktung von Bewegtbild-Inhalten sein. Welche Hebel hat Video-Subscription, um…
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Netflix should chill — Part 1

Netflix should chill — Part 1

Weil links und rechts neue Streamingangebote entstehen, ist man sich plötzlich nicht mehr so sicher, ob Netflix wirklich so unbesiegbar…
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Der Wert des Designs

Der Wert des Designs

Designer wurden lange Zeit zu Grafikern degradiert: Menschen, die Oberflächen irgendwie hübsch machen. Technologie hat diesem Beruf seine…
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For our English Fellows
The new retail reality — Part 2

The new retail reality — Part 2

In “The new retail reality” we described why — alongside the four retail fundamentals of 1) discovery, 2) show, 3) consult and 4) transact…
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The Influencer Tax

The Influencer Tax

The world used to be so simple — which is actually true for once because in marketing everything really used to be better before, or easier…
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Why the future often looks like a toy (and why that’s a problem for several companies)

Why the future often looks like a toy (and why that’s a problem for several companies)

Many products and services are conceived and developed in such a serious way that they end up being their own worst enemy. The path to a…
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The Purpose Tour

The Purpose Tour

What follows is a mix of Simon Sinek’s Why-How-What model, Amazon’s position of not making a profit and the annual letter to CEOs from…
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Marcus Naumann
How we work: gravitational projects instead of transformation hype

How we work: gravitational projects instead of transformation hype

Digital transformation as such is a difficult concept to grasp and the use of the term as a solution for everything has turned it into a…
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Into Disrupting Reality

Into Disrupting Reality

In soft steps out of the niche: Virtual reality is fascinating to many people, but most label it as a gimmick for gamers. A big mistake…
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