Schools teach you how to write code — how to take an idea and turn it into software that does exactly what you want. This is great. It’s fundamental. What…
Words matter — especially words in survey questions. They can make the difference between getting good data, bad data, and mystery data. Exhibit A: the word “uninsured.”
Have you ever made a decision based on gut? What about a $5 million decision? Many brands buy an ad during the Super Bowl because…
Here’s a hypothetical no-win situation to consider before you read any further: Choosing between your job and your family. You can go to work and keep your paycheck, or stay home to take…
Last week, we released our Super Bowl advertisement findings on brand impact and awareness, using Civis Research, for three…