Top Stories published by #CokeLeak in October of 2016

Is Coke Paying Dietitians To Tweet Against the Soda Tax?

You may remember the surprise last year that Coca-Cola had paid health experts and university researchers to deflect blame about the health harms of soda. Upon further analysis of the payola list, we found that the majority of them…


Coke Strategy: Market Soda to Kids

Recent leak of Coke executive emails give us an inside look at how the soda industry is lobbying to keep marketing soda to kids around the world. They fight and defeat legislation protecting kids from junk food advertising and are adamant in their pursuit to redefine…


Coke Tactic: Offer Voluntary Product Reformulation to Avoid Legislation

Today, Pepsi announced it was reducing sugar in its soda. This is an effort to save their dying business, not to confront obesity as their marketing purports. And it’s strategically timed to affect tax…


New #CokeLeak: Soda Tax Opposition in 8 More Countries

More emails from the recent #CokeLeak of Coca-Cola executive emails expands their worldwide strategy of soda tax opposition to 8 more countries: South Africa, Russia, Portugal, Spain, Germany, Ecuador, Canada, India.


#CokeLeak: Can Soda Be Sold Like a Political Campaign?

An interesting find in the recent #CokeLeak of internal Coca-Cola executive emails is how the soda company actually trains their teams to use a political campaign model.