Gestalt Squares

Gestalt theory is the idea that when given a variety of visual parts, the mind spontaneously organizes them into a whole image greater than the sum of its parts. In this exercise, two of the three word pairings “Clumsy/Graceful,” “Passive/Active,” and “Fluid/Rigid,” were to be represented by solid…

Project Two: Form and Composition

Part I: Sketching Thumbnails

When I was sketching, these are some of the things I drew inspiration from:

Rigid: sharp angles, stiffness

Type Specimen Poster: Didot

[Research] For the type specimen project, I selected the typeface, Didot. From my initial research I learned…

Type Specimen: Times New Roman

Times New Roman was designed by Stanley Morison for the Times of London newspaper, in 1932. The font was first used in the newspaper in 1932, and later made available to public in 1933.

Exercise: Typographic Hierarchy

Option 1: Linespacing

Form and Composition Process Documentation

Task: Use only black squares to create compositions that illustrate words

Part I: Sketching thumbnails

Square Project

Rigid VS Fluid

Just finished “Rigid”, where the black squares are all equally spaced to create a…

P3 Font Research Didot

Name: Didot

Designer: Firmin Didot

Year Designed: 1781

About: Didot is a group of typefaces named after the famous French printing family, Didot. Firmin Didot (1764–1836) cut the letters, and cast them as type in…

Typeface Research: Futura

Focusing on history and significance of the typeface

1. Name of the typeface: Futura
2. Name of typeface designer: Paul Renner, German type designer
3. Year it was designed: 1927

Typographic Voice

For my exploration of typographic voice, I chose the word “purity.” To me, purity is simple, clear, and cohesive. It feels patterned, without many flourishes, but that does not preclude serif fonts.