Type Specimen: Times New Roman

Times New Roman was designed by Stanley Morison for the Times of London newspaper, in 1932. The font was first used in the newspaper in 1932, and later made available to public in 1933.

Typeface Research: Futura

Focusing on history and significance of the typeface

1. Name of the typeface: Futura
2. Name of typeface designer: Paul Renner, German type designer
3. Year it was designed: 1927

Typographic Voice

For my exploration of typographic voice, I chose the word “purity.” To me, purity is simple, clear, and cohesive. It feels patterned, without many flourishes, but that does not preclude serif fonts.

Typographic Voice

In order to discover how different typefaces affect the meaning and emotional feeling of words, I explored changing the font in order to properly convey the word “tradition.”

Tradition, to me, evokes the past, especially things that have lasted a long time that I…

Typographic Voice

Stencil STD Bold conveys “Supreme” by having a hefty weight as well as typing in all capital letters. It is reminiscent of the stenciling typeface the Army uses, therefore promoting physical strength and superiority.

Type Research: Gill Sans

Eric Gill created Gill Sans (the “Helvetica of England”), drawing inspiration from Johnston Sans which was designed for the London Underground in 1913. Gill first experimented when he hand-painted lettering for a bookshop sign in his hometown, Bristol in 1926.

Typeface Research

Typeface: Helvetica

Typeface Designers: Max Miedinger & Eduard Hoffmann

Year designed: 1957

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard…

Type Research — Baskerville

Name of typeface: Baskerville

Name of designer: John Baskerville

Year it was designed: 1754

Typeface Research

Name of typeface: Futura

Name of typeface designer: Paul Renner

Year it was designed: 1927

1 or 2 paragraphs about typeface and purpose of its form:

Typographic Voice: Denial

The severity of the straight lines, pointed edges, and extremely thick lines visually mimics the gravity and pain…

Baskerville

Name of Typeface: Baskerville

Name of Typeface Designer: John Baskerville

Year: 1754

Baskerville, designed in 1754, is most known for its crisp edges, high contrast and generous proportions. The typeface was heavily influenced by…

Typeface Tracing

By tracing the various fonts and typefaces, I gained a physical understanding of the difference between the serif and sans serif fonts, as well as the distinctions between typefaces. Adobe Garamond and Didot, while both serif fonts, convey different emotions. Adobe Garamond is a robust typeface…

Gill Sans

Name of Typeface : Gill Sans

Name of Typeface Designer: Eric Gill

Year: 1928

Having helped Edward Johnston with his iconic typeface, Johnston Sans, Eric Gill set out to create the perfect, legible typeface, since he was not…

Font choices and explanation:

1. American Typewriter: One of my favorite font choices to desribe the word because it conveys a dark/gothic feeling. In…

Exercise: Typeface Tracing

Adobe Garamond is a serif font with bracketed serif. I found the bracketed serifs and high contrast difficult to trace, especially the ‘g’ and ‘a’, since I almost never hand write those two letters in this style. I also noticed that the top part of ‘g’is smaller than other x-height…

Typographic Voice

When I think of relaxation, I think of two things. One, elegance / symmetry. And two, lazy / fluid. I distributed the typefaces…

Exercise: Typographic Voice

FUTURE

The word I chose was “future” and below are the 5 typefaces I felt expressed it best.

Typeface Research: Times

Name of Typeface: Times

Name of Typeface Designer:Stanley

Year: 1931

In 1931, The Times of London commissioned a new type design for the body copy of the paper. The design process was supervised by Stanley…

Typeface Tracing

This activity made me really aware of the impact of contrast, especially since my font for the project is Didot. I really felt…

Typeface Research

Exercise: Topographic Voice

Chalkduster communicates “organic” well because as suggested by the font name, it uses a rough texture and intentional flaws (such as the gap in g, or imperfectly circular o) to imitate handwriting on a chalkboard. This imitation of chalk suggests a more intimate connection to…

Typographic Voice

Using typefaces to express the word “relaxation”

This was one of the typefaces I first chose when looking for one to express the word relaxation. I feel like this typeface helps to convey a more fluid, smooth and relaxed feeling since there are a lot of connected curves…

Typeface Tracing

Didot Research

Typeface Tracing

Typeface Tracing

This assignment allowed me to notice the impression of line weight. Garamond was very natural because the line weights of each…

Typeface Tracing