L’oreal’s Cosmetics Counter gets a digital Makeover and its amazing.

L’oreal have released a new amazing app that replicates the in-store makeup counter using an iPhone. They have been so pleased with the success that they are rolling the app out into their cosmetics counters to…

What is Asset Swelling?

I am currently working on an in-store innovation project with a retail brand and one of the terms that keeps cropping up is ‘Asset swelling ‘. Since Google doesn’t seem to know about it, I thought I would have a go at explaining it.

Definition