Should you design for People, Personas, Activities or Jobs?

Personas - Reconsidered

authors: James Lentz and Mark Marrara

UX focus limits design thinking

Some musings about user intention and user experience. There is more to the human-machine relationship…

Journey Maps to Hell and Back

a critical survey

Understanding Mental Models

What they are, what they are not, and how they are relevant for designers.

Designers frequently refer to the mental models of their users in casual and imprecise ways. For example, they frequently talk about supporting or designing for a user’s mental…

Toward Unifying UXD and JTBD

authors: Mark Marrara and James Lentz

Your research should tell a story

Telling a story through your research engages the audience for prompting deeper understanding and action.

Idiot Lights

You figure it out.

The little red triangle and the red ring around the knob labelled with the brand mark OXO…

Habits versus Mental Models

Mental models become necessary when designs fail us.

Although it may seem like our conscious self is always in control, much of our behavior is automatic. When we repeat actions frequently in similar situations they come to be invoked independently of…

Experience Obsolescence

Jim Lentz and Mark Marrara