Insights into native advertising, branded content, and strategic communications from The Local’s Commercial Content Unit

David Landes in Content Insights from The Local

Nov 8, 2016

Nordic Council launches branded content article series with The Local

David Landes in Content Insights from The Local

Aug 16, 2016

Hans Rosling, Swedish values, and branded content: 3 takeaways

David Landes in Content Insights from The Local

Apr 14, 2016

Facebook makes it easier to spot sponsored content

Facebook recently updated its policies regarding branded content in a bid to increase transparency. The changes include a new tagging system that allows publishers to tag posts that point to sponsored content with the name of the sponsoring…

David Landes in Content Insights from The Local

Mar 9, 2016

A great example of native advertising: PostNord

As I’ve written previously, sponsored content comes in many shapes and sizes. And not all sponsored content is created equal. Here at The Local we strive to offer our clients native advertising that makes their brand message or story feel like it…

David Landes in Content Insights from The Local

Feb 29, 2016

Content marketing must-reads: February 2016

Here’s a look at some of the most interesting articles about digital marketing and native advertising from the last month. Click and learn.

Who are native advertising’s true competitors?
(Native Advertising Institute)

1 response

David Landes in Content Insights from The Local

Feb 17, 2016

‘The Local helped us formulate our message in an exciting way’

Increased mobility and connectivity creates both opportunities and challenges for universities looking to attract foreign students. While the pool of potential applicants has expanded, so has the competition.