Insights into native advertising, branded content, and strategic communications from The Local’s Commercial Content Unit

Have you heard of Brandtale? It’s a fantastic platform for professional marketers, showcasing the best of native advertising from a wide range of advertisers and publishers. The Local is the only Swedish publisher listed (so far) and it gives our clients’ campaigns some well-deserved…

David Landes in Content Insights from The Local

Jan 6, 2016

‘The Local has really opened our eyes’

Thinking about giving native advertising a try, but still have questions about the impact? Unsure about how or if you should be marketing to an international audience?

David Landes in Content Insights from The Local

Jan 12, 2016

How The Local brought Swedish winter to the world

As you may have noticed, The Local Sweden is currently promoting ‘The Local Explores: Winter in Sweden’, a special section showcasing the best of Swedish winter through sponsored content.

David Landes in Content Insights from The Local

Feb 17, 2016

‘The Local helped us formulate our message in an exciting way’

Increased mobility and connectivity creates both opportunities and challenges for universities looking to attract foreign students. While the pool of potential applicants has expanded, so has the competition.

David Landes in Content Insights from The Local

Jan 26, 2016

NEW CAMPAIGN: Taxes for Expats

US tax deadlines may still be a few months away, but Americans living overseas are already thinking about what’s needed — thanks in part to our annual content campaign for Taxes for Expats, a provider of expert tax advice for Americans living abroad.

David Landes in Content Insights from The Local

Feb 29, 2016

Content marketing must-reads: February 2016

Here’s a look at some of the most interesting articles about digital marketing and native advertising from the last month. Click and learn.

Who are native advertising’s true competitors?
(Native Advertising Institute)

1 response

David Landes in Content Insights from The Local

Dec 2, 2015

Welcome to Content Insights

As a marketer, you’ll know that sponsored content (also known as native advertising) is becoming increasingly popular with publishers and advertisers alike. Working together, media channels and brands can find concepts, angles, and topics that are particularly relevant to the…