Crisis Lessons from Apollo 13

I am a big movie buff and also have always been a big fan of all things outer space. So it stands to reason one of my favorite movies of all time is “Apollo 13.” But it is more than just a great film. The Ron Howard-directed movie starring Tom Hanks is one of the best dramatic…

The Mic is Always On

I checked the calendar just now and the year is 2016. It would seem that by now people in the public eye would all know how to behave in front of the television camera. Once again, an assumption is proved wrong.

Making cause marketing work for your brand

Cause marketing is done right when companies celebrate who they are as a brand. Same goes for nonprofits: they should aim not only to raise needed donations but also to have their brand celebrated as well. I just did a podcast about Crossroads point of…

Can Cause Branding Go Bad?

In our work, we are always working to tell our clients’ stories. And one of the best stories we can tell is that of a brand with a purpose.

We believe in brands standing for something and having a POV on social issues. Brands shouldn’t be content with…

XD for PR

Experiential design is loosely defined as the practice of designing products, processes, services, events, and environments with a focus on user experience.

It’s an increasingly common methodology in the digital space but recently I started to think about it in the context of public…

Are You Earning Trust Today?

At Crossroads, we have invested more than a quarter-century making sure our clients’ reputations are the best they can be. After all, a reputation is the most important asset for any organization or individual. And we all know that a reputation is a moving target, never standing…

Crossroads President Mike Swenson Talks Crisis Management

Organizations should take the attitude that working to prevent crises from happening is truly real crisis management. That’s our approach at Crossroads. Take a listen to this podcast interview and then give us a call so we can…

An A1 Day

I had the best travel experience earlier this year. As I checked into my flight to Orlando, I discovered I was boarding position A1. Anyone who has flown Southwest before knows what I’m talking about. Ultimately, this shouldn’t be a big deal and yet I found myself incredibly happy to have the opportunity to…