Crisis Lessons from Apollo 13

I am a big movie buff and also have always been a big fan of all things outer space. So it stands to reason one of my favorite movies of all time is “Apollo 13.” But it is more than just a great film. The Ron Howard-directed movie starring Tom Hanks is one of the best dramatic…

XD for PR

Experiential design is loosely defined as the practice of designing products, processes, services, events, and environments with a focus on user experience.

It’s an increasingly common methodology in the digital space but recently I started to think about it in the context of public…

Are You Earning Trust Today?

At Crossroads, we have invested more than a quarter-century making sure our clients’ reputations are the best they can be. After all, a reputation is the most important asset for any organization or individual. And we all know that a reputation is a moving target, never standing…

An A1 Day

I had the best travel experience earlier this year. As I checked into my flight to Orlando, I discovered I was boarding position A1. Anyone who has flown Southwest before knows what I’m talking about. Ultimately, this shouldn’t be a big deal and yet I found myself incredibly happy to have the opportunity to…