As a creative branding agency we’re approached by all sorts of students. Some seeking internships, some seeking that illusive first job. Of these most come brandishing a portfolio of…

Swearing. It isn’t big and isn’t clever, but it could be of interest.

In our endless quest to build stronger brands for our clients we spend a lot of time…

In favour of more surprises. Knowing is good, but is it all good?

As an industry we’ve all become pretty obsessed with knowing what’s coming. Not just next…

As a branding agency we’re always interested in behavior patterns. Understanding us humans is, after all, the best way to make connections between humans. That’s why we were…

The concept of competence diversity in creative businesses is nothing new. Particularly within brand development, most of us have become well versed in the idea of creating…

As branding consultants, we know continued innovation is the key to keeping your business relevant, because it’s staying relevant to your customers that helps grow your connection…

Culturally Thinking

By now most of us are familiar the concept of culture building. And as a branding agency we’re certainly no strangers to it. Cementing the right culture within any organisation is vital to true and sustained success. Something we genuinely believe. Beyond the buzz terminology, seminars…

The Curious Future

Here at Identity Works we’ve been curiously pondering the future. More specifically our future, and that of branding. Unsurprisingly it’s a daunting task. Headache causing stuff. The result of which landed us in a plan we call 2020 — or something like let’s just focus on the next three years…

In praise of two

As a strategically driven design agency we’re always drawn to a useful bit of science. Most recently we were particularly struck by a study from the Université Pierre et Marie Curie (Paris), on choices. According to research they’ve concluded that the human brain is fundamentally unable to…

Potatoes

Cold, grey, bleak mid-winter days bring opportunity to reconnect with that best of old friends, that is to say television, or pure guilt-free license to watch Netflix’s as is the reality nowadays. And thus this weekend welcomed the opportunity to visit Chef’s Table. Now entering its third season the format is…