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4 Tips for Writing Email for Humans

Raise your hand if you’ve ever been guilty of sounding like a robot while writing a marketing email.

Spread Joy with Your Shipment Confirmation Emails

Guide your new hires from Day 1, onward

Creating your first onboarding campaign for new hires

help them get more comfortable and prepared before Day 1

It’s Not Over: How Cancellation Emails Can Boost Retention and Make Lifelong Friends

We all know the cliche breakup line, “It’s not you, it’s me.”

In romantic relationships, this phrase may be a cop-out, but when it comes to your customers, it…

Emails We Love: How TurboTax Makes Reminder Emails Sexy

Ahh, February. The season of love. And if you’re the proactive type, taxes.

Taxes are decidedly not sexy. They require us to do supremely unsexy things, like spend days compiling paperwork and hunting down…

3 Essential Elements of Successful Password Reset Emails

You put a lot of effort into the look, feel, and copy of your newsletters and promotional emails.

You carefully craft subject lines, design attention-grabbing calls to action, and, if you’re fancy, build in…

Treat Email as User Experience

People always want to believe that their creation speaks for itself.

Thanks to this Field of Dreams “build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s often a startling disconnect between how much…