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How to Master the Clickworthy Subject Line

Adam Grant, a professor at Wharton and author of the bestseller Give and Take, is a busy guy. Yet he’s incredibly responsive to email. In fact, he’s famous for his inbox superpowers, described in a New York Times profile as someone who doesn’t say no in…

Emails We Love: How TurboTax Makes Reminder Emails Sexy

Ahh, February. The season of love. And if you’re the proactive type, taxes.

Taxes are decidedly not sexy. They require us to do supremely unsexy things, like spend days compiling paperwork and hunting down…

Spread Joy with Your Shipment Confirmation Emails

Creating your first onboarding campaign for new hires

help them get more comfortable and prepared before Day 1

4 Tips for Writing Email for Humans

Raise your hand if you’ve ever been guilty of sounding like a robot while writing a marketing email.

3 Essential Elements of Successful Password Reset Emails

You put a lot of effort into the look, feel, and copy of your newsletters and promotional emails.

You carefully craft subject lines, design attention-grabbing calls to action, and, if you’re fancy, build in…

A Deep Dive into Thrive Market’s Stress-Relieving Thanksgiving Emails

The Cost of Keeping Your Customers

Acquiring customers is addictive. Launching a Facebook ad, sending a targeted email promotion…