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Marketers find love in the API economy
Marketers find love in the API economy
If you’ve seen the Martech 5000 graphic, you know the landscape of marketing tools can be described differently depending on who you ask…
Bill Miksich
Mar 29, 2018
4 Tips for Writing Email for Humans
4 Tips for Writing Email for Humans
Raise your hand if you’ve ever been guilty of sounding like a robot while writing a marketing email.
Maja Majewski
Mar 28, 2018
Spread Joy with Your Shipment Confirmation Emails
Spread Joy with Your Shipment Confirmation Emails
As an introvert, I’ll never get over the mind-boggling awesomeness that is online shopping. The mere fact that I can do all my research…
Maja Majewski
Mar 14, 2018
Guide your new hires from Day 1 onward
Guide your new hires from Day 1 onward
As you know, new hire onboarding starts before Day 1, but when their start date arrives, they’ll be eager to jump in.
rachelroyall
Mar 12, 2018
How to Master the Clickworthy Subject Line
How to Master the Clickworthy Subject Line
Adam Grant, a professor at Wharton and author of the bestseller Give and Take, is a busy guy. Yet he’s incredibly responsive to email. In…
Janet Choi
Nov 15, 2017
Emails We Love: How TurboTax Makes Reminder Emails Sexy
Emails We Love: How TurboTax Makes Reminder Emails Sexy
Ahh, February. The season of love. And if you’re the proactive type, taxes.
Maja Majewski
Feb 14, 2018
Creating your first onboarding campaign for new hires
Creating your first onboarding campaign for new hires
help new team members get more comfortable and prepared before Day 1
rachelroyall
Mar 7, 2018
Strap Ratio: How efficiently a SaaS business has turned investment into Annual Recurring Revenue
Strap Ratio: How efficiently a SaaS business has turned investment into Annual Recurring Revenue
To get Customer.io off the ground in May 2012, we raised $125k in small checks from friends and family plus two angel investors. At the…
Colin Nederkoorn
Aug 3, 2017
3 Essential Elements of Successful Password Reset Emails
3 Essential Elements of Successful Password Reset Emails
You put a lot of effort into the look, feel, and copy of your newsletters and promotional emails.
Maja Majewski
Jan 31, 2018
A Deep Dive into Thrive Market’s Stress-Relieving Thanksgiving Emails
A Deep Dive into Thrive Market’s Stress-Relieving Thanksgiving Emails
While many holiday campaigns rely on bad turkey or Santa puns to carry them through the season (scan your inbox now for a few examples)…
Maja Majewski
Nov 16, 2017
The Cost of Keeping Your Customers
The Cost of Keeping Your Customers
Acquiring customers is addictive. Launching a Facebook ad, sending a targeted email promotion, hosting a webinar, and then witnessing your…
Janet Choi
Nov 7, 2017
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