It’s Not Over: How Cancellation Emails Can Boost Retention and Make Lifelong Friends

We all know the cliche breakup line, “It’s not you, it’s me.”

In romantic relationships, this phrase may be a cop-out, but when it comes to your customers, it…

3 Essential Elements of Successful Password Reset Emails

You put a lot of effort into the look, feel, and copy of your newsletters and promotional emails.

You carefully craft subject lines, design attention-grabbing calls to action, and, if you’re fancy, build in…

Bootstrapping vs. VC Funded? You’re asking the wrong question.

In Defense of the Really Long Email

When companies begin formulating their email strategy, this question always comes up: How long…

Your Customers Define Your Company

Deciding early on who you serve determines whether you’re a product-led company or a sales-led…

Creating your first onboarding campaign for new hires

help them get more comfortable and prepared before Day 1

The most annoying thing about static site generators: FIXED

The Cost of Keeping Your Customers

Acquiring customers is addictive. Launching a Facebook ad, sending a targeted email promotion…

Emails We Love: How TurboTax Makes Reminder Emails Sexy

Ahh, February. The season of love. And if you’re the proactive type, taxes.

Taxes are decidedly not sexy. They require us to do supremely unsexy things, like spend days compiling paperwork and hunting down…