Customer Segmentation with Marketing Data using Python — With 25 examples and code.

Hypothesis Test And All About P Value,T test,Chi Square Test, Anova Test and When to Use What?

Hypothesis Test

In the simplest of words, Hypothesis testing evaluates 2 mutually exclusive statements on a population using a sample…

Marketing Analytics using Python — Series Introduction

Understanding Marketing Analytics in Python. [Part 1] Simulating Data . With example and code.

Understanding Marketing Analytics in Python. [Part 3] Single Variable Visualization — histograms, boxplots, maps and…

Understanding Marketing Analytics in Python. [Part 7] Working with Correlation Coefficients — with example and code

Understanding Marketing Analytics in Python. [Part 8] Transforming Variables.

Understanding Marketing Analytics in Python. [Part 5] — Exploratory Data Analysis Using the Subplot Function And…