Data quality is context dependent

“The information that can be extracted from data depends on the quality of the data. Poor-quality data will therefore almost always lead to poor results (‘garbage in, garbage out’).

[Information] is context dependent, and as a result data quality will typically…

Data-driven decision making responsibility

“The use of data and analytics does not come without limitations […]. There are considerable risks that the underlying data and analytic algorithms could lead to unexpected false results. […]

Data-driven decision making it its extreme

“Decision makers do not necessarily need to understand the phenomenon before they act on it.