Winning in the Digital Economy

Last week I was part of a panel at the Cannes Festival of Advertising which focused on purposeful marketing. Organised by the Effie Awards Russia, the panel touched on the research I published earlier this year and looked at how purpose can be put to work…

A lot has changed in the two years since United Nations Secretary-General Ban Ki-moon stood on the stage in Cannes and announced the Common Ground initiative. An unstable geopolitical context, an increasingly digital economy…

One of the insights from our Digital Society Index, launched earlier this year, is that there is a danger of backlash against technology in the digital economy. Ensuring high levels of trust and transparency should be a key part of the business…

Last month (February 2018) we launched the Digital Society Index to get a clearer understanding of what challenges we’re facing in the digital economy. As our CEO Jerry Buhlmann wrote in…