Stories about design and product development from Optimizely’s Design team.

Neha Saigal in Design @ Optimizely

Dec 3, 2017

Who do you want your customers to become?

Sitting in Jim Kalbach’s workshop “Rapid Mapping for Sprints”, as part of Google’s…

2 responses

Daniel O'Connor in Design @ Optimizely

Feb 22, 2017

Balancing design consistency and developer productivity in a design system

Building a design system at…

4 responses

Silvia Amtmann in Design @ Optimizely

Jan 11, 2017

Design your way to better design feedback

In late 2015, my colleague Zach and I went out to get coffee and overhaul Optimizely’s…

1 response

Silvia Amtmann in Design @ Optimizely

Nov 9, 2016

Faster, easier, and more scalable: meet Optimizely X Web Experimentation

By Silvia Amtmann and Zach Leach, Senior Product Designers

Over the past year and a half, we’ve been hard at work on the newest version of Optimizely’s A/B testing product, which…

Dave Rau in Design @ Optimizely

Nov 1, 2016

Pay Down Design Debt with Polish Day

Spend enough time in any large app or website and you’ll discover interface design inconsistencies. This design debt accumulates as we ship new features, react to customer feedback and run experiments. Seemingly small details add up to reduce user confidence and…

5 responses

Neha Saigal in Design @ Optimizely

Sep 21, 2016

Behind the Design: Optimizely’s Personalization Results

In October of 2015, we launched Optimizely Personalization. This new product makes it easy for our customers to serve customized content to specific groups of visitors. By doing so, our customers can provide a superior experience to…

Jeff Zych in Design @ Optimizely

Aug 29, 2016

Managing Design work with Discovery Kanban at Optimizely

Want help using this process at your company? Hit me up.

In my previous article, I described how we transformed our Agile development process at Optimizely to include research and design by implementing our…

4 responses

olga antonenko young in Design @ Optimizely

Jul 22, 2016

Building Personas at Optimizely

One of Optimizely’s core values is customer empathy. We strive to understand our customers as deeply as possible so that we can build products that are essential to them.

6 responses

Jeff Zych in Design @ Optimizely

Jul 13, 2016