Super Normal

Innovation often starts with the ordinary.

Design for Delight

The Design Philosophy at Intuit

Good Design Isn’t About Being Clever

What I learned by breaking expectations.

The Best Rejection Letter I Ever Received

How to become a Web Designer

Which New Facebook Homepage Increases Ad Conversions The Most? 

Facebook’s A / B Test Analyzed Through…

How to reduce Product Development Risk

Reduce your Idea to its core function

Founders need to get their Product Development strategy right. Right from the word go. Getting it wrong means, having to pivot somewhere down the line. And this costs time…

Mint.com Redesign

A fresher and more up-to-date website.

We‘re all Experience Designers now. 

Why I am not a Creative Director anymore.

Titles are a currency. They tell the world what you do, how long you’ve done it — and to a certain extent how well you do it.

Leaving & Loving Microsoft

New Microsoft is pretty awesome. Surprise!

“Windows for Workgroups,” I said to an IT instructor in 1994. “Why crash one computer when you can crash six?” 15 years old and I already had a reputation as an outspoken…