Top stories published by Designer Psychology in July of 2010

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Top Stories published by Designer Psychology in July of 2010

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2010

July

The Design Psych in Designer Psychology

Jul 9, 2010

Rory Sutherland: Life lessons from an ad man.

Off-Grid magazine recently claimed that advertising is arguably responsible for…

The Design Psych in Designer Psychology

Jul 9, 2010

Mental Notes to help with your designs.

When you’re busy working on that killer web design, iPhone app or software application it’s hard to stop and review whether you’re applying all your best thinking in order to get the desired response form your audience. Enter Mental Notes, a set of 50 resource…

The Design Psych in Designer Psychology

Jul 9, 2010

#1 — The scarcity principle.

Think about the following scenario; you’ve popped into your local shop to treat yourself to a bar of chocolate. Whilst you are reaching for a trusted Twix you spot a new dark chocolate Mars that’s only available for a limited time, do you change your mind? Well, the scarcity…

The Design Psych in Designer Psychology

Jul 11, 2010

Do you matter? How great design will make people love your company.

The book starts with the very simple question of ‘Do you matter?’ as a judge of whether your organisation is really cutting the mustard with customers. It quickly follows this up by asking ‘If your company ceased…

The Design Psych in Designer Psychology

Jul 9, 2010

Emotional slow down.

The flash of a speed camera in your rear view mirror is now a common fear of the motorist. It’s a classic example of giving a negative reinforcement on socially unwanted behaviour in the hope of removing that behaviour. However, the Gatso style cameras are expensive to produce and install (a…

The Design Psych in Designer Psychology

Jul 9, 2010

Buy a neuron — support vulnerable children.

Kids Company supports vulnerable children to help transform fragile lives providing sustained loving care so that they can manage their traumatic experiences of abuse, violence and neglect. They have come up with a novel way to get people to engage with…

The Design Psych in Designer Psychology

Jul 11, 2010

Change by design.

I’m going to put my cards on the table and start by saying that I’m a big fan of IDEO. So when their CEO writes book about design it’s bound to get me excited. Luckily it didn’t disappoint and Tim Brown has written a compelling and insightful book on the power that design thinking can bring to…

The Design Psych in Designer Psychology

Jul 9, 2010

Thanks for the #bikelove.

Part of the purpose of this site is to excite you about the opportunities that design thinking can bring to real world problems, excite you enough in fact that you start putting some of the theories and methods to the test. Design thinking shouldn’t be just something that’s a theory…

The Design Psych in Designer Psychology

Jul 11, 2010

The Design of Business.

Don’t get put off by the lurid day-glow cover of this book which feels more like the offspring of a classic Penguin and the history of rave. The Design of Business is serious look at organisational models and the successes and failures of different styles of thinking.

The Design Psych in Designer Psychology

Jul 9, 2010

Coffee time survey.

If you’re sitting there dreading opening the next spreadsheet, or maybe you’re sat on the bus idly perusing your smartphone, take a couple of minutes to take part in Dan Ariely’s research into irrational behaviour. You may even discover how rational or irrational you really are.

June 2010

August 2010

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