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When coffee and copy collide: Is this the secret to financial copywriting?

When coffee and copy collide: Is this the secret to financial copywriting?

Has new research uncovered a simple way we can unconsciously adapt our writing style to help people engage with finance?
Go to the profile of The Design Psych
The Design Psych
Fonts for learning: Why disfluency can help memory and learning

Fonts for learning: Why disfluency can help memory and learning

Why would you intentionally make something harder-to-read?
Go to the profile of The Design Psych
The Design Psych
How to make a behavioural resolution (and stick to it).

How to make a behavioural resolution (and stick to it).

January 1st is a contradictory type of day. Having gratefully received the latest wearable fitness gadgetry, jogging gear and cycling…
Go to the profile of The Design Psych
The Design Psych
The power of ‘thank you’.

The power of ‘thank you’.

What really motivates human actions and can little words like ‘thank you’ have an effect?
Go to the profile of Matt Jackson
Matt Jackson
Focus Six — A new approach to learning (Part 2)

Focus Six — A new approach to learning (Part 2)

Digger deeper into Focus Six
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The Design Psych
Focus Six — A new approach to learning (Part 1)

Focus Six — A new approach to learning (Part 1)

Outlining the Focus Six™ learning programme
Go to the profile of The Design Psych
The Design Psych
Designer morals.

Designer morals.

Should a designer pick and choose who to work for?
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The Design Psych
Placebo design.

Placebo design.

Could design have an effect as a placebo?
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The Design Psych
The impact of design on our perceptions of medical efficacy.

The impact of design on our perceptions of medical efficacy.

Results from our design experiment
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The Design Psych
The Art of Play

The Art of Play

Real rules for location-based gaming
Go to the profile of Kellian Pletcher
Kellian Pletcher
Gamification for newbies.

Gamification for newbies.

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The Design Psych
Ignorance, needs and wants — the psychology of brand choices

Ignorance, needs and wants — the psychology of brand choices

Go to the profile of Justin Small
Justin Small
The psychology of co-design?

The psychology of co-design?

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The Design Psych
Are we really Appy, or have we got our head in the Cloud?

Are we really Appy, or have we got our head in the Cloud?

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The Design Psych
Design & psychoanalysis

Design & psychoanalysis

Siblings in empath
Go to the profile of Justin Small
Justin Small
The designers’ guide to crowdsourcing.

The designers’ guide to crowdsourcing.

Go to the profile of The Design Psych
The Design Psych
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