Design Thinking

In Hooked it outlines 3 rewards:

“Feeling hungry? Eat our chocolate bar, it’s full of oats and will keep you from feeling hungry for hours” ❎

Intercom’s book on jobs to be done (JTBD) has a method called the Job Story which gains insight into the job the user is trying to do:

In a lot of business texts, you’ll be advised to work hard. But what does that mean? What is hard work?

Sometimes you need to ‘go with your gut’. But how do you know if your gut knows best?

When making a film, animators are given a scene to bring to life. They discuss what this scene needs with the director and then start…

Have you ever been in a supermarket, and tried to work out what queue is the fastest?

UX technically stands for User eXperience, however it is more useful to think of it as managing User eXpectation.

Types of network:

Success in a startup is all about searching, finding, and exploiting ephemeral opportunities — Steve Blank

A whole product is defined as “your core product plus any ancillary products that are required to sell to a mainstream market”.

The problem with beta testing is that is tests a product technically. It provides no information as to market demand or product-market-fit.

For a team to run experiments and create valuable learning from markets they need:

Doing one thing at a time…

At the start of every cycle (or 4/8 weeks) define actionable metrics that capture the value your business provides to your customers. Spend…

Top-down-selling (introducing a product to the top tier of a company to filter down through their processes) is difficult because:

When you start your startup there will be a lot of incoming opinions. So how do you know who to listen to?