Analysing the technology adoption lifecycle

The Technology Adoption Lifecycle identifies psychographic profiles that help you understand the adoption of new innovations.

Definitions:

Unifying Jobs To Be Done and Start With Why

“Feeling hungry? Eat our chocolate bar, it’s full of oats and will keep you from feeling hungry for hours” ❎

“We create products to make you perform at your best, by keeping hunger at bay during the day. Our current solution is…

Customer Development: prototyping with words

Customer development is a methodology for testing ideas and hypotheses early to…

Prototype Pyramid

When interviewing customers you are trying to dig down to the emotional, social and functional value and contexts in which they…

How to estimate the value of your network

Types of network:

Broadcast networks

This network can only send out information (one-way). The value is equal to the number of receivers that each transmitter can catch, TV for example.

How to improve your UX

UX technically stands for User eXperience, however it is more useful to think of it as managing User eXpectation.

If you are using a product and something weird happens that’s bad UX, if something different to what you were expecting happens, that’s bad, if you…

How to know when to pivot

At the start of every cycle (or 4/8 weeks) define actionable metrics that capture the value your business provides to your customers. Spend that cycle time optimising those metrics

How to decide what to do

Have you ever been in a supermarket, and tried to work out what queue is the fastest?

Wisdom suggests to hire for strength, not lack of weakness. But this means picking only one thing and working hard at it, at the expense of the other things. There is an…

Product and service boundary

Traditionally for a product company the user journeys that were focused on were the ones accrued during the…