Tetrad of Media Effects

A set of four categories of effects used to examine the effects on society of any medium:

• What does it enhance?
• What does it make obsolete?
• What does it retrieve that had been obsolesced earlier?

Cyberculture

The culture born from the use of computers and computer networks, for instance for production, communication, or business purposes.

Transliteracy

The ability to understand and use a rage of platforms and media; that is, the ability to be literate and communicate in the Information Age.

Wetware

Neurons regarded as analogous to computer systems, or used with such purpose as an alternative to the hardware-software binomial.

Transposition

Mutation of an original cultural object to produce a derivative work such as an abridged version, a translation, a play, or an adaptation to communicate it on another medium.

Storytelling

The narration of events with words, sounds, images or any other media in a way that engages an audience in a memorable manner.

Spreadable Media

Media that, due to its nature, encourages the spread of its content thanks to offering a diversified experience to the audience, enabling participation via social networks, and nurturing cross-media collaboration.