Astroturfing

The practice of creating an impression of grassroots support for an idea, individual, or product to increase credibility and legitimacy when such such grassroots support does not exist, misleading the audience into believing that the position of the astroturfer is the commonly held view.

Transmedia

The quality of a cultural object to exist in multiple media at once, each media contributing idiosyncratically to the existence of such object.

Easter Egg

A piece of information or functionality intentionally hidden inside a cultural object such as an online service, a computer program, a piece of hardware, a DVD menu screen, a music album, etc.

The easter egg’s content can be anything, from a text message or a videogame to a hidden track.

Virtual Environment

A sensory interactive display that provides the immersive experience of being in an artificial, synthetic, or simulated space.