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Digital Brand Architecture
From chaos to structure.
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Why brand architecture is digital at its core and what it means for your career
Why brand architecture is digital at its core and what it means for your career
For this article in my series, we are going to go back to part one, talking about relationships:
Michael Schmidt
Sep 19, 2017
Why it’s so hard to get digital brand architecture right
Why it’s so hard to get digital brand architecture right
In part two of my series, I listed 4 negative consequences of a chaotic brand architecture in digital:
Michael Schmidt
Sep 7, 2016
It’s complicated: Why companies suffer from grown brand structures in digital
It’s complicated: Why companies suffer from grown brand structures in digital
In the first part of my new series about digital brand architecture, I touched on the fact that we have created a problem that needs to be…
Michael Schmidt
Mar 31, 2016
Das große Marken-Chaos im Digitalen
Das große Marken-Chaos im Digitalen
Vielen internationalen Marken erwuchsen unzählige Konmunikationsmöglichkeiten, aus denen der Konsument nun wählen muss. Das führt zu…
Michael Schmidt
Mar 21, 2016
Chaotic brand architecture in digital
Chaotic brand architecture in digital
Michael Schmidt
Feb 26, 2016
About the brand names of globally rolled-out products and services
About the brand names of globally rolled-out products and services
Products that roll out globally have certain aspects about their name that are noteworthy. And we all know the cases of product names that…
Michael Schmidt
Dec 21, 2015
Open source idea for a new kind of conference: RandomCon
Open source idea for a new kind of conference: RandomCon
During one conference season, people give the same talks over and over again. No one feels they learn something. It doesn’t have to be that…
Michael Schmidt
Dec 20, 2015
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