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Michael Schmidt
in
Digital Brand Architecture
Sep 19, 2017
Why brand architecture is digital at its core and what it means for your career
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3
Michael Schmidt
in
Digital Brand Architecture
Feb 26, 2016
No one solved this so far: Chaotic brand architecture in digital
Too many international brands offer too many options to choose from. This has lead to a widespread chaos in digital brand architecture…
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16
Michael Schmidt
in
Digital Brand Architecture
Sep 7, 2016
Why it’s so hard to get digital brand architecture right
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2
Michael Schmidt
in
Digital Brand Architecture
Mar 31, 2016
It’s complicated: Why companies suffer from grown brand structures in digital
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1
Michael Schmidt
in
Digital Brand Architecture
Mar 21, 2016
Das große Marken-Chaos im Digitalen
Vielen internationalen Marken erwuchsen unzählige Konmunikationsmöglichkeiten, aus denen der Konsument nun wählen muss. Das führt zu chaotischen Verhältnissen in der…
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Michael Schmidt
in
Digital Brand Architecture
Dec 21, 2015
About the brand names of globally rolled-out products and services
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4
Michael Schmidt
in
Digital Brand Architecture
Dec 20, 2015
Open source idea for a new kind of conference: RandomCon
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1
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Digital Brand Architecture
From chaos to structure.
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