What motivates a visit to MoMA’s website?

Our redesign of moma.org started in the spring of 2015 with five insights from Google…

How to run an innovation lab

Get ready for lots of Post-It notes.

“Hey could you give me the numbers on that again?”

A tale of museum data in the year 2016

Interning with MoMA’s Digital Media department is great. Building a dashboard to track metrics across the museum is really complicated. Both of these…

Rethinking our newsletters: background reading

Alongside the ongoing redesign of MoMA, we’ve been rethinking our content strategy for email. This is one of five “deep dives” into key performance indicators for digital. While we initially focused on acquisition (with a target of 1M subscribers)…