As the spring 2017 intern in the department of Digital Media at MoMA, my goal has been to try to answer to the rather exciting question: “how should we integrate digital analytics into our work?”
Interning with MoMA’s Digital Media department is great. Building a dashboard to track metrics across the museum is really complicated. Both of these…
MoMA’s website has been undergoing a redesign process for over a year. Maybe you’ve noticed some changes to the moma.org collection, calendar or ticketing pages? Traditionally, when museums overhauled their websites they would redesign the entire site and possibly get feedback after…
Alongside the ongoing redesign of MoMA, we’ve been rethinking our content strategy for email. This is one of five “deep dives” into key performance indicators for digital. While we initially focused on acquisition (with a target of 1M subscribers)…
In July 2015, MoMA released metadata for our full collection on GitHub. Fiona Romeo has documented some of the ways people have used…
Our redesign of moma.org started in the spring of 2015 with five insights from Google…
Wikipedia’s mission to “bring knowledge to everyone who seeks it” is obviously aligned with the purpose of museums. For instance, MoMA’s own mission is to help everyone understand and enjoy the art of our time. However, Wikipedia is not…
“Doing with, rather than doing for…”
This phrase, which I’ve heard in several different circumstances over the past few years, continues to resonate almost daily. Doing for suggests a hierarchy, a top down beneficence, and doing with evokes more of a respectful opportunity to exchange and learn with each other. I’ve heard…