Stop Brainstorming!

In the DSD course it was time to think about solving the problem at hand. The obvious knee-reflex is to brainstorm. We decided not to.

Brainstorming is great, and it has its place as a collaborative ritual in design work (see an old blog post of mine about…

COURSE OF AUTUMN 2018 — Pre-registration open!

Due to popular demand from students and companies, we are already opening the…

Digital Service Design course, don’t miss it :)

Get Your Own Design Team!

The awarded Digital Service Design course at Aalto University is now looking for companies to the course in…

Case: Leanheat — White Label IoT service for Better Living

We have been publishing short descriptions of each of the course’s client cases. Here is one from Leanheat. The last one, Mehiläinen-case, will be published soon. And the course itself starts 10th of September so stay tuned!

DSD 2019, pre-registration open!

Want to make sure you get into the (super awesome award winning hugely popular) Digital Service Design course this Fall? Last year the course got 4.5/5.0 avg grade from students, so it is a good course :)

The Power of Re-inventing the Wheel

If you have ever run a design sprint or a fast-paced design project you must have faced the…

Case: Elisa — Mobile Employee Experience

We will be publishing short descriptions of each of the course’s client cases. Here is one from Elisa. Lean Heat, Mehiläinen and Marttaliitto will be published soon. Stay tuned!

The Toughest Part of Customer Interviewing

Our design course this week was all about the potential customers. To sum up our approach, we focused very much on going deep into values, feelings, and aspirations. I.e., a brand approach rather than a “clear problem to be solved” user-centric…

Clarity of Mission

Our DSD course kicked off on Monday, and it showed again the value of spending time clarifying, polishing, writing down, and explaining the objectives of design work: what is the business objective and why is it important?

If I had to choose one thing among…