Stop Brainstorming!

In the DSD course it was time to think about solving the problem at hand. The obvious knee-reflex is to brainstorm. We decided not to.

Brainstorming is great, and it has its place as a collaborative ritual in design work (see an old blog post of mine about…

COURSE OF AUTUMN 2018 — Pre-registration open!

Due to popular demand from students and companies, we are already opening the…

Case: Leanheat — White Label IoT service for Better Living

We have been publishing short descriptions of each of the course’s client cases. Here is one from Leanheat. The last one, Mehiläinen-case, will be published soon. And the course itself starts 10th of September so stay tuned!

The Power of Re-inventing the Wheel

If you have ever run a design sprint or a fast-paced design project you must have faced the…

Case: Elisa — Mobile Employee Experience

We will be publishing short descriptions of each of the course’s client cases. Here is one from Elisa. Lean Heat, Mehiläinen and Marttaliitto will be published soon. Stay tuned!

The Toughest Part of Customer Interviewing

Our design course this week was all about the potential customers. To sum up our approach, we focused very much on going deep into values, feelings, and aspirations. I.e., a brand approach rather than a “clear problem to be solved” user-centric…

Clarity of Mission

Our DSD course kicked off on Monday, and it showed again the value of spending time clarifying, polishing, writing down, and explaining the objectives of design work: what is the business objective and why is it important?

If I had to choose one thing among…

Case: Marttaliitto — Scaling through digital services

We will be publishing short descriptions of each of the course’s client cases. Here is one from Marttaliitto. Lean Heat and Mehiläinen will be published soon. Stay tuned!

Case: Mandatum Life — Investment Gift for Children

We will be publishing short descriptions of each of the course’s client cases. Here is the first one from Mandatum Life. Lean Heat, Elisa, Mehiläinen and Marttaliitto will be published soon.

Case: Mehiläinen — Finding the Customer’s Voice in Health & Social Living for the Elderly

Here is a case description for Mehiläinen. You can read about the other cases under “cases”. The course lectures start 10th of September — but the groups are already working!