The Nerdwriter made YouTube his dream job

Out of those 300 hours of video uploaded to YouTube every minute, have you ever wondered whether there are more interesting videos than cats, babies, movie trailers or interviews? Or are you one of those 30 billion visitors that’s there just for the “free”…

PewDiePie and His Youtube Empire

So Just How Did He Get So Big?

The success story of TheLADBible

Although I’m not too proud about it, but TheLADBible has become my main source of news, or whatever this is,

Topshop.

Topshop is an international fashion retailer that constantly keeps up to date with high end trends whilst remaining ‘high street’ affordable. As part of Philip Green’s empire Topshop has over 300 stores reaching over 100 countries worldwide(Topshop, 2015). Alongside this, Topshop also has a massive online…

The Rise of Kylie Jenner

Kylie Jenner, we all know her name, we all know who she is. But Kylie has gone from being just another one of the Kardashian clan to having her own empire, she has 85.7million followers on Instagram (IG) and 19.7million on Twitter, has launched her own makeup line which has gathered…

How do they make you have a crush on Lush?

Lush has been extremely succesful in the last years. But as the company has been in…

Topshop takes on Facebook: A lesson in establishing an effective online presence

Dominating the world of high street fashion since the late 90’s and currently winning the fast moving online retail battle, Topshop, successfully utilises multiple social media platforms to…

Kim K- Famous for being famous?

Love them or hate them, there’s no denying that the Kardashian-Jenner clan are one of the most well-known families around the world. Through a decade of work, they have built the Kardashian-Jenner brand around their own individual narratives: the supermodel, the makeup…

iiSuperwomanii: How one woman amassed 11 million subscribers

The MacGyver Revival

To those too young to remember, myself included, the original MacGyver series ran from 1985–1992. It did very well for itself, with 7 seasons, 139 episodes, 5 awards and 4 nominations.

Piers’ Provocative Patter

‘As a television presenter and journalist, there is no doubt that Piers Morgan has sparked controversy in the media, especially through the use of twitter.’

Marie Curie UK

Marie Curie UK provides support and information for people suffering from or impacted by terminal illness. Their success is dependent on volunteers and charitable donations. As a result, their online presence is geared towards raising awareness, providing information, and encouraging people to support…

Jeremy Clarkson’s online presence

In this post I will try to analysis the behaviour of Jeremy Clarkson on twitter. I chose this platform because in my opinion this is the heaviest used by him trying to post hourly when he have something interesting to say.

Effective Online Communication

We live in a world where organisations are driven by what consumers think rather than what organisations think. Customers are key to success and without their input organisations can be forced out of the market. It is important to engage with customers and get their feedback…

Fans are becoming increasingly connected to the lives of their role models through the likes of Snapchat, Instagram stories, Twitter and Facebook live, they are able to view the on goings of celebrities every day lives. In particular footballers and football clubs are using these platforms as a marketing tool to enhance their global support, becoming…