3.1 Literature Review: Defining Disruption

Disruption, as a word, comes from Latin disruptionem (nominative disruption) «a breaking asunder,» from dis-«apart» + rumpere «to break» (Etymonline.com).

9.0 Books worth reading about disruptive innovation

For those who prefer constructive approach without long narrative and don’t have so much free time, the following books are my favorite — can be used both for startups and incumbents’ strategy and developing creative and innovative thinking:

3.5 Literature Review: Unique Value Proposition

In today’s hyper-competitive world, customers are surrounded by an ocean of tempting value propositions that all compete for the same limited slots of attention. It means that the competition happens not only among products — for example, BBC News…

3.2 Literature Review: Environment

The nature of innovation has changed. It is faster, more open, and more disruptive than ever. It transforms the environment where disruption comes not from traditional competitors but from “garage” projects created by passionate entrepreneurs who might not even want to…

3.3 Literature Review: Disruptive startups potential

The current fertile environment warms up the interest for startups to test their ideas and to challenge the status quo.

It’s hard to be named “disruptive” before actual market disruption happens and, moreover…

3.6 Literature Review: Disruptive mindset

Creativity is connecting things. — Steve Jobs, founder and CEO, Apple Inc.

There is a general opinion that the ability to create is genetic and hardly achievable. Most people believe…

3.4 Literature Review: The Age of the Customer

Before digital start growing, the traditional media and business philosophy had an inside-out view. Their focus was build around product, its scale and other business values, but not around their customers’ needs in any degree as in a digital…

5.0 Framework: How can a disruptive startup be developed better during its early stages

In synthesizing the primary research and data derived from interviews within the professional industry, I’ve challenged myself to come up with a framework that gives an overview of…

4.0 Experts Discussion: How to develop a disruptive idea

The primary research described in Literature Review shows that a startup’s disruptive potential can be assessed and cultivated as well as its ability to innovate if it receives the help of relevant behavior techniques, such as…