Disruptive Startup

2.0 Introduction

Digital is bringing a new reality in our lives — new points, new speed, new dimensions and constant change. More than ever before the digital environment reflects human nature and becomes more and more tangible in our everyday experiences and pursuits. By its total convergence with humans it can…

3.1 Literature Review: Defining Disruption

Disruption, as a word, comes from Latin disruptionem (nominative disruption) «a breaking asunder,» from dis-«apart» + rumpere «to break» (Etymonline.com).

3.2 Literature Review: Environment

The nature of innovation has changed. It is faster, more open, and more disruptive than ever. It transforms the environment where disruption comes not from traditional competitors but from “garage” projects created by passionate entrepreneurs who might not even want to…

3.3 Literature Review: Disruptive startups potential

The current fertile environment warms up the interest for startups to test their ideas and to challenge the status quo.

It’s hard to be named “disruptive” before actual market disruption happens and, moreover…

3.4 Literature Review: The Age of the Customer

Before digital start growing, the traditional media and business philosophy had an inside-out view. Their focus was build around product, its scale and other business values, but not around their customers’ needs in any degree as in a digital…

3.5 Literature Review: Unique Value Proposition

In today’s hyper-competitive world, customers are surrounded by an ocean of tempting value propositions that all compete for the same limited slots of attention. It means that the competition happens not only among products — for example, BBC News…

3.6 Literature Review: Disruptive mindset

Creativity is connecting things. — Steve Jobs, founder and CEO, Apple Inc.

There is a general opinion that the ability to create is genetic and hardly achievable. Most people believe…

3.7 Literature Review: Disruptive innovation as a discipline

In the wake of the unprecedented change and growth of disruptive innovations which have been a staple of the contemporary world, industry experts have predictably focused a major share of their attention on these dynamics…

3.8 Literature Review: Ethical dilemma

Disruptive startups have a good position with a potential impact on productivity growth and innovation which is encouraged by policy makers who want to help them.

3.9 Literature Review: Takeaways

The primary research uncovered an environment with drastic changes due to digital which provides diverse opportunities for simple quick and well-designed solutions.

Disruptive startups like Amazon, Facebook, WhatsApp and digital tech innovations…

4.0 Experts Discussion: How to develop a disruptive idea

The primary research described in Literature Review shows that a startup’s disruptive potential can be assessed and cultivated as well as its ability to innovate if it receives the help of relevant behavior techniques, such as…

5.0 Framework: How can a disruptive startup be developed better during its early stages

In synthesizing the primary research and data derived from interviews within the professional industry, I’ve challenged myself to come up with a framework that gives an overview of…

7.0 Conclusion

What did I discover?

Investigating two domains — disruption and startup development — which both deal with uncertainty and the future, I found their important role in the current massive transformation of the analogue traditional era to the digital. Theories of…

8.0 Thank you

Max Larcombe for being attentive to my report problem, for huge help during my intensive journey with challenging moments, for your precious time and professional facilitation.

Tash Willcocks for being attentive and available at all times during my intensive journey with…