Replacing The User Story With The Job Story

Too many assumptions are dangerous

5 Tips For Writing A Job Story

Learning from a new way to define features and products.

A Script To Kickstart Your Jobs To Be Done Interviews

‘Jobs’ interviews are fun and tremendously…

Replacing Personas With Characters

Resolving the destructive effects of Personas.

Feature vs Product

When you understand the difference between a feature and a product, designing that…

Designing Features Using Job Stories

How one team used Job Stories to design a Profile

Situational Segmentation vs. Customer / Market Segmentation

Effectively execute marketing, build…

Filling In Lean’s Gaps

Using Jobs To Be Done For Product Discovery

‘Get out of the…

“Ok Glass, what’s your Job?”

Google can help Glass’ design and adoption if they get a clearer picture…

Solving Foursquare’s Missing Job

The company may survive — if it finds a job to be done.