Over Thanksgiving dinner, my niece Emily and I decided her father (my brother-in-law), Fred Wilson, is a…
Brands are like people. As people, our personalities transmit who we are to the world. The same is true for…
Even if you have your Brand Story down pat, translating that into “bites of messages” is not an easy task. It’s why copywriters exist. And we do recommend them for the heavy lifting. But as we all know, hiring a copywriter isn’t always in the cards.
Our take on trends… In the briefest terms, don’t focus on them!