Explaining Squid Game is…

a piece of cake. Don’t believe me? Just watch.

Jumping into unknown waters: My experience of joining a new workplace virtually

How brands should approach influencer led marketing?

(Under here I explain what does being an influencer mean and what enables it) The rise of influencers fundamentally happened due to a persons ability to use social media (Instagram, snapchat, blogs) to keep in touch with a large number of…

Tracking Brands: Emotions will tell us more than sentiments ever could about how consumers perceive brands (case in point Volkswagen)

If you were responsible for spearheading the communications mandate for Volkswagen after the dieselgate…

Why I Love Working From Home

This pandemic has been rough. I’ve had to learn new alphabets to keep up with evolving viruses, had to take…

Tapping emotions to build virality. Does it work?

Have you been noticing how great advertisements have increasingly become more and more emotional. Some of my favourite ones in the recent past have been major tear-inducers. Give these a look to see what I mean:

Trump left the Paris Agreement. Want to know what did Twitter think of it?

I know you know, that Trump is stupid to have left the Paris Agreement.

I know you know, that the Paris Agreement is a good thing. An optional and not an obligatory agreement.

Amazon is commoditising your products!

Amazon. A buzz word that’s been floating around for quite some time now, which eventually drifted its way into the product marketing space. I know we are all aware of the rise of “commoditisation” — the increasing homogeneity across products and higher price…

Is there such a thing as instant virality?

In the last week’s post I showed how over time genuine influencers can make a difference in creating a loyal set of audiences for any brand. However, there are always some brands that are after instantly becoming famous. What should such brands do?

Going Beyond Data: Understanding Cultures for Global Expansion