How brands should approach influencer led marketing?

(Under here I explain what does being an influencer mean and what enables it) The rise of influencers fundamentally happened due to a persons ability to use social media (Instagram, snapchat, blogs) to keep in touch with a large number of…

Tracking Brands: Emotions will tell us more than sentiments ever could about how consumers perceive brands (case in point Volkswagen)

If you were responsible for spearheading the communications mandate for Volkswagen after the dieselgate…

Tapping emotions to build virality. Does it work?

Have you been noticing how great advertisements have increasingly become more and more emotional. Some of my favourite ones in the recent past have been major tear-inducers. Give these a look to see what I mean:

Trump left the Paris Agreement. Want to know what did Twitter think of it?

I know you know, that Trump is stupid to have left the Paris Agreement.

I know you know, that the Paris Agreement is a good thing. An optional and not an obligatory agreement.

Amazon is commoditising your products!

Amazon. A buzz word that’s been floating around for quite some time now, which eventually drifted its way into the product marketing space. I know we are all aware of the rise of “commoditisation” — the increasing homogeneity across products and higher price…

Is there such a thing as instant virality?

In the last week’s post I showed how over time genuine influencers can make a difference in creating a loyal set of audiences for any brand. However, there are always some brands that are after instantly becoming famous. What should such brands do?

To smarter emails & efficient service, presenting the AI case

I am sure you’ve all been hearing about artificial intelligence. You see it on new devices, the cool Alexa that you can speak with, a phone support system that’s instantly capable of listening & responding to your voice, and…

Brand British Airways Losing Sheen: Systemic or Incidental?

On Saturday the 27th May, British Airways (BA) flights from Heathrow and Gatwick Airports were grounded. You may ask why? Well, there is no straight answer. There are a few explanations:

After over a year, are brands using reactions on Facebook the best they can?

Facebook realised about 2 years ago that users felt they couldn’t express their feelings with just a Like button. They share all kinds of different things, things that make them sad, happy, provoke a…