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Entrepreneurs — what drives them?

Entrepreneurs — what drives them?

There are more entrepreneurs now than at any point in history. Lots of things are in the DNA of entrepreneurs, including short-attention…
Go to the profile of Kristine Kirby
Kristine Kirby
The quandary of shareholder value

The quandary of shareholder value

Shareholder value. Ask 10 people what it is, and you are likely to get 10 answers. From the very practical to the more academic ones, but…
Go to the profile of Kristine Kirby
Kristine Kirby
Omnichannel isn’t a thing

Omnichannel isn’t a thing

For years I’ve taken issue with the term omnichannel for lots of reasons. I’ve even written a few other articles on it — and in this one…
Go to the profile of Kristine Kirby
Kristine Kirby
Latest
Retailers: Kill the buzz words, let’s go back to basics.

Retailers: Kill the buzz words, let’s go back to basics.

Stores. Catalogues. Customers. Products. Websites. Mobile. Multichannel. Omnichannel. Customer Service.
Go to the profile of Kristine Kirby
Kristine Kirby
Frictionless Commerce — why isn’t everyone doing it?

Frictionless Commerce — why isn’t everyone doing it?

aka The Seamless Experience is the new reality
Go to the profile of Kristine Kirby
Kristine Kirby
I regret to inform you that you have been diagnosed with short-termism

I regret to inform you that you have been diagnosed with short-termism

But for some, on the plus side, there is a cure — if you are willing to learn lessons from Formula 1 and the Afghan conflict
Go to the profile of Kristine Kirby
Kristine Kirby
Not my multi-channel darling anymore.

Not my multi-channel darling anymore.

Is omnichannel just a dream?
Go to the profile of Kristine Kirby
Kristine Kirby
Building the perfect multichannel team

Building the perfect multichannel team

I spoke several months ago at a conference hosted by Drapers, on the topic of developing the perfect team structure to support your multi…
Go to the profile of Kristine Kirby
Kristine Kirby
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