Economist Group Media

How The Economist Group is giving digital upstarts a run for their money

Catching the eyes of The Webby Awards and more

One may think a newspaper founded in 1843 could be hindered by legacy editorial policy and decorum…

The Value of Trusted Media Brands in an Era of Fake News

Content that ‘works’ — lessons from Redshift, the online publication from Autodesk

Everything that is to be learned from an award-winning campaign. What’s in it for the brands that get content and thought…

The Economist is coming to Snapchat

At midnight on Friday, 7th October, The Economist will go live on Snapchat Discover to users in the US, Canada, Britain and Australia.

Once a week, a new edition of Snapchat Discover will focus on a different theme or subject across 14 or…

Challenge accepted: Identifying the key to the Agency-Publisher relationships at Key Biscayne

What are agencies’ main concerns when they work with publishers, and why do they sometimes feel like…

Can India become a global innovation hub?

India’s innovation economy is booming, or so the country’s technophiles would have us believe. It’s not hard to see why.

Is ‘thought partnership’ the new thought leadership?

The formula for cutting through the noise at a time of content overload.

Anyone who works in marketing will be aware of the exponential increase in content…

Innovation Summit 2016

The main takeaways of an event in which Innovation was defined as “fresh thinking that creates value”.

Time and place: 6 September 2016, Hong Kong.

In digital advertising, premium matters

When it comes to the effectiveness of premium publishers versus the rest, it’s all about better metrics and the right context.