Sometimes it changes very quickly: One minute the virtual shopping basket is overflowing, the next…
Content marketing is one of many buzzwords in the industry and hotly debated. Anyone who delves into the subject will soon realise that this is more than just a hyped-up trend tool in the…
Mergers and sales currently characterise the agency industry — and digital agencies in particular are…
Digital transformation needs a technical basis, but digital platforms should not be an end in themselves: What is important in the introduction of new digital platforms is how companies use their own resources in a clever way, and why it is…
For B2B companies, eCommerce is much more complex and expensive to implement than in the…
Digitalisation is now on the agenda for most companies, only where to start and how…
